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Bruce Clay Search Engine Optimization All-in-One For Dummies


The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay «above the fold» If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

2649.22 RUR

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Vladimir Shinkarev Maxim and Fyodor: A Novel Two Short Stories: Young Russians Search for the Meaning of Life


This book was written in 1980, when the author was working in the boiler room, like many other "unsanctioned" artists and writers in the pre-perestroika era. It describes in a very untraditional manner everyday life of ordinary young Russians, their misery and victories, their spiritual search for truth and horrible hangovers. The readers copied it with the risk for their freedom (up to eight years in jail) on the typewriters, before it was published officially in the beginning of the 90's, when it immediately became a best-seller. 'Maxim and Fyodor' helped an entire generation of young Russians to discover their real identity. In the oppressed environment of the late Communist State it had a message of truth and hope.Издательство - Seagull Publishing House Limited

350 RUR

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Kagan Eugene Probabilistic Search for Tracking Targets. Theory and Modern Applications


Presents a probabilistic and information-theoretic framework for a search for static or moving targets in discrete time and space. Probabilistic Search for Tracking Targets uses an information-theoretic scheme to present a unified approach for known search methods to allow the development of new algorithms of search. The book addresses search methods under different constraints and assumptions, such as search uncertainty under incomplete information, probabilistic search scheme, observation errors, group testing, search games, distribution of search efforts, single and multiple targets and search agents, as well as online or offline search schemes. The proposed approach is associated with path planning techniques, optimal search algorithms, Markov decision models, decision trees, stochastic local search, artificial intelligence and heuristic information-seeking methods. Furthermore, this book presents novel methods of search for static and moving targets along with practical algorithms of partitioning and search and screening. Probabilistic Search for Tracking Targets includes complete material for undergraduate and graduate courses in modern applications of probabilistic search, decision-making and group testing, and provides several directions for further research in the search theory. The authors: Provide a generalized information-theoretic approach to the problem of real-time search for both static and moving targets over a discrete space. Present a theoretical framework, which covers known information-theoretic algorithms of search, and forms a basis for development and analysis of different algorithms of search over probabilistic space. Use numerous examples of group testing, search and path planning algorithms to illustrate direct implementation in the form of running routines. Consider a relation of the suggested approach with known search theories and methods such as search and screening theory, search games, Markov decision process models of search, data mining methods, coding theory and decision trees. Discuss relevant search applications, such as quality-control search for nonconforming units in a batch or a military search for a hidden target. Provide an accompanying website featuring the algorithms discussed throughout the book, along with practical implementations procedures.

8983.09 RUR

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Robert M. Melancon The Secrets of Executive Search. Professional Strategies for Managing Your Personal Job Search


Professional Strategies,World-Class Advice, and Inside Tips on Finding Your Ideal Job «The Secrets of Executive Search provides real-world and proven techniques in an easy-to-read reference format. It s a must-read for anyone who will be managing human resources and/or managing their own career into the new millennium.» Arthur E. Hobbs, former vice president, Human Resources, Raytheon Systems Co. «This book will definitely help job candidates at all levels. Not only does it contain career advice that is helpful in conducting your job search, but also for enhancing performance on the job.» Libby Sartain, Senior Vice President, Human Resources and Chief People Yahoo at Yahoo! Inc. «A very current career reference guide complete with job search tips on how to maximize the power of the Internet. It s easy to read, easy to understand, and it s filled with practical, effective techniques and advice. Once I began reading Secrets, I couldn t put it down.» C. Douglas Mintmier, Vice President, Human Resources, Mary Kay Inc. «I ve interviewed countless applicants who could have made the final cut if they had read this book. It makes all the right points clearly and concisely, and provides insights that will guide people on both sides of the hiring equation.» W. L. Pendergrass, Vice President, Organization Resources Counselors, Inc. «The Secrets of Executive Search . . . is right on the money. In this day and age, professionals and executives need a personal development reference manual to help them manage their careers. And this is the one they should have!» James F. Nieves, Vice President, Human Resources, Children s Medical Center of Dallas «This is a down-to-earth reference guide that includes information many other career management books overlook. It combines the best advice from all worlds, from introspection to the practical side of how best to position yourself to get the job you really want.» Richard T. Huntley, Executive Director, Williams Communications Solutions «Secrets is an extremely savvy snapshot of pragmatic advice for executives considering a career move. It brings into sharp focus the level of detail and preparation that are required for an executive to successfully reengineer his or her career.» Douglas P. Thomas, Senior Manager, KPMG LLP

1347.46 RUR

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Peter Kent SEO For Dummies


Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site. SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings. Develop a search strategy and use local search capabilities Build sites that increase your search visibility Analyze results with updated tracking tools Maximize content marketing strategies If you're asking yourself the essential question of «how do I get people to visit my site,» you've come to the right place!

1986.75 RUR

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Joyce Lain Kennedy Job Search Letters For Dummies


New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. Job Search Letters For Dummies covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, «hire me» reinforcement notes, interest revival queries; and much more. Get hired with 40 types of job letters Create short messages for a smartphone world Network on social media sites Model best letters more than 200 pro samples Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. A note to job seekers from nationally syndicated careers columnist and author or Job Search Letters For Dummies, Joyce Lain Kennedy: Welcome aboard, job seekers! Thanks for checking out this first guide to communications-supported job search and career growth in relentlessly changing technological times. The right messaging – what you say, why you say it, and when you say it – is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482. Consider recent job–finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters. In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards. In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking. You’re competing in a new world of work out there. If your job search is treading water – or even drowning— there’s a better way. Make a splash! Engage hiring authorities through a communications-centered campaign with smart content.

1191.78 RUR

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Thierry Benoist Mathematical Programming Solver Based on Local Search


This book covers local search for combinatorial optimization and its extension to mixed-variable optimization. Although not yet understood from the theoretical point of view, local search is the paradigm of choice for tackling large-scale real-life optimization problems. Today’s end-users demand interactivity with decision support systems. For optimization software, this means obtaining good-quality solutions quickly. Fast iterative improvement methods, like local search, are suited to satisfying such needs. Here the authors show local search in a new light, in particular presenting a new kind of mathematical programming solver, namely LocalSolver, based on neighborhood search. First, an iconoclast methodology is presented to design and engineer local search algorithms. The authors’ concern regarding industrializing local search approaches is of particular interest for practitioners. This methodology is applied to solve two industrial problems with high economic stakes. Software based on local search induces extra costs in development and maintenance in comparison with the direct use of mixed-integer linear programming solvers. The authors then move on to present the LocalSolver project whose goal is to offer the power of local search through a model-and-run solver for large-scale 0-1 nonlinear programming. They conclude by presenting their ongoing and future work on LocalSolver toward a full mathematical programming solver based on local search.

6157.98 RUR

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Elsa Negre Information and Recommender Systems


Information is an element of knowledge that can be stored, processed or transmitted. It is linked to concepts of communication, data, knowledge or representation. In a context of steady increase in the mass of information it is difficult to know what information to look for and where to find them. Computer techniques exist to facilitate this research and allow relevant information extraction. Recommendation systems introduced the notions inherent to the recommendation, based, inter alia, information search, filtering, machine learning, collaborative approaches. It also deals with the assessment of such systems and has various applications.

4342.27 RUR

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Greg Nudelman Designing Search. UX Strategies for eCommerce Success


Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.

2649.22 RUR

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Vanessa Fox Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Business


Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as «Panda» Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

1321.63 RUR

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Другое DC Ботинки Сноубордические Search


Для Для занятий сноубордингом. Отличная регулировка и комфорт

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Heather Lutze F. The Findability Formula. Easy, Non-Technical Approach to Search Engine Marketing


To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine «findability». * Maximizes the reader's investment. The reader won't waste money by needlessly paying for «clicks» from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

1520.37 RUR

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Lenora Worth The Perfect Gift


Daddy, can we keep her?So asks widowed rancher Rory Branagan's six-year-old when they find a pretty stranger sleeping on their sofa. Disoriented after a car accident, Goldie Rios is definitely not staying. It might be Rory's job to rescue wildlife like armadillos and alligators, but damsels in distress are another story.Yet when Goldie's family heirloom locket goes missing, the Branagans spend the holiday season helping her search for it on the farm. And in the process they all find the perfect gift: a family that feels just right.

311.61 RUR

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Brave New World: Level 6


It is the Brave New World, 600 years in the future. Science has produced a highly ordered world of happiness and social stability. In his search for something more meaningful, Bernard Marx takes beautiful Lenina to see the savages of the Old World - and discovers more truth than he might have wanted!

472 RUR

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Jorge Volpi In Search of Klingsor

Caroline Smailes In Search of Adam

Alger Horatio Jr. In Search of Treasure

Gibbs George In Search of Mademoiselle

Luke Rhinehart The Search for the Dice Man

Danny Dover Search Engine Optimization (SEO) Secrets


Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

2317.98 RUR

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Шарлотта Бронте The Search After Happiness

Grant Robert Search-Light Letters

Walsh William Shepard In Search of a Son

Paula Wynne Pimp My Site. The DIY Guide to SEO, Search Marketing, Social Media and Online PR


A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

1387.87 RUR

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Морган Райс Loved


Caitlin and Caleb embark together on their quest to find the one object that can stop the imminent vampire and human war: the lost sword. An object of vampire lore, there is grave doubt over whether it even exists. If there is any hope of finding it, they must first trace Caitlin’s ancestry. Is she really the One? Their search begins with finding Caitlin’s father. Who was he? Why did he abandon her? As the search broadens, they are shocked by what they discover about who she really is. But they are not the only ones searching for the legendary sword. The Blacktide Coven wants it, too, and they are close on Caitlin and Caleb’s trail. Worse, Caitlin’s little brother, Sam, remains obsessed with finding his Dad. But Sam soon finds himself in way over his head, smack in the middle of a vampire war. Will he jeopardize their search? Caitlin and Caleb’s journey takes them on a whirlwind of historic locations – from the Hudson Valley, to Salem, to the heart of historic Boston – the very spot where witches were once hung on the hill of Boston Common. Why are these locations so important to the vampire race? And what do they have to do with Caitlin’s ancestry, and with who she’s becoming? But they may not even make it. Caitlin and Caleb’s love for each other is blossoming. And their forbidden romance may just destroy everything they’ve set out to achieve…

49.9 RUR

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